ICONIC POSTERS

Nowadays Hollywood churns out at least 10 posters for every film released ranging from the main poster to character posters to teaser posters. However it used to be that 1 poster was produced for a film and was treated more as a piece of artwork than just promotion. This is why many older film posters are more artistic and in my opinion are far more effective, compared to more recent posters which are edited photographs more often than not.

This is a small collection of some of the most iconic film posters of all time:

This poster for Hitchcock's Vertigo was designed by Saul Bass in 1958. The poster is based on a simplified two-colour process that uses hand cut lettering against the orange background. The only figures shown are the hand-drawn figures of James Stewart and Kim Novak. The film on its release was seen as slightly outside the Hollywood normal, more edgy and physiologically complex, this is reflected in the poster through the typeface and abstract graphics.

Perhaps THE most iconic poster of all time is the Jaws poster designed by Roger Kastel in 1975. Through one image the poster manages to exploit the audience's fear of the unknown - what is beneath them in the sea. The combination of the blood-red type, thick border and size of the shark in comparison to the girl all add to the impact of the poster. However undoubtedly what makes this poster so great is the impression it leaves on the audience before they have even seen the film, it is truly unforgettable and therefore is so effective.

Stephen Frankfurt's poster for Downhill Racer in 1969 is not seen widely a particularly iconic poster, however in my opinion it should come close. The use of negative space below the up-close photo of these two characters makes for a powerful poster, plus the subtle skier in the centre. These basic elements of the poster manage to sum up the rough plot of the film in a very simple but effective way. The title noticeably does not fill all of the negative space, it is consciously smaller than what would be expected. This can happen because the top half of the poster manages to draw the audience in so well that it draws the eye down to the title at the bottom.

These are some more of the many iconic posters that leave such a mark on their audiences that they can draw almost anyone to see the film:

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