I sent out a survey to collect data about my target audience and what films they enjoy, I collected 25 responses in just over a week and collated the results here.
Most of the people who answered my survey were 17 or younger, this is because they were mostly other sixth form students who are my friends. However this did not make my results inaccurate because the film will be rated '15' so the most probable target audience will be around 17 or older.
Most people said that they watch movies moderately often, this is important as those who watch more movies have seen a larger variety and will have stronger opinions on the movies they watch, this will make my results more suitable for my target audience.
Comedy and romance were the most popular genres of films, I believe that this is because these are the most light-hearted types of films usually. However the next was the thriller genre, because this is the genre of opening I will be making it was helpful to know that people enjoy thrillers and so my target audience will be wider.
I found that most people had not seen any black and white thriller films, this didn't surprise me seeing as Hitchcock wrote his last black and white film "Psycho" in 1960. However I feel that this has only urged me on to consider making a black and white thriller opening to educate people, and following the success of the recent black and white silent movie "The Artist" in 2011 which turned out to be a huge hit.
Most people said that they preferred to watch movies online, and interestingly only 8% said that they most often go to the cinema. Many people watch movies online for the convenience of watching almost any movie, old or new, for free in the comfort of their own home. However the quality of my opening must be up to cinema standards as film is an industry and therefore its purpose is to make money, this is done mostly by cinema viewings.
It seemed that mostly the least favourite type of thriller was a horror film. This I was unsurprised at as the horror movie is an acquired taste that I think you either love or hate. The audience showed that action and crime both drew equal in second place with a rating average of 2.04, this works well into the Hitchcock style crime thriller that I thought would be ideal for me to make.
No comments:
Post a Comment