audience research conclusion

Having carried out  a survey, done some interviews, and looked at numerous clips and openings from films, I have come up with the basic ideas for my own thriller opening.

I have decided to make a film based in the late 1940's, therefore the opening will be in black and white, from my interviews and survey I found that people had different perceptions of film noir, however these weren't necessarily bad perceptions. I also found in my survey that 40% of people had never watched any black and white thrillers and I feel in this day and age it is very rare that you see any black and white films, and this would make my opening stand out from the rest.

My thriller will be a crime thriller inspired by the films of Alfred Hitchcock from around the same time. As seen in so many of Hitchcock's films, the narrative will be based around a double-crossing, and so will require a vague introductions to the personalities of the different characters in the opening. This will be shown not just through speech (of which they most likely will be very little), but through costume, location and style. Therefore I will do quite a lot of research into fashion in the late 1940s as I feel this will set the style of the film. I would like the film to be extremely stylish in the way it is filmed and presented.

My target audience is around 30+ years, this is because I hope that the style of the film will appeal to this age group. The film will aim to be filled with suspense and tension to keep any age group interested and thrilled by the film, however I feel that it will appeal to this target audience through storyline, genre, style and character.

The film will be rated 15 but according to BBFC standards, but only because of the possible use of drugs, the opening will not show any severe violence and will be very discrete, just like any of Hitchcock's films from around this time.