evaluation question 4

WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

Initially I planned for my film opening to have a certification of ‘15’, but targeting an audience of 30+ years. This is because I had felt that the whole film wouldn’t include too much violence or gore which typically appeals to younger audiences. However, having made my opening I now feel like my target audience should be lowered to be more similar to the certification age.

This is due to the fact that I conducted an audience survey of 15 people most of whom were in the age category 17 or younger. Overall people in this age group said that they did like the film. They said that they would like to see the rest of the film, and named specific parts of the opening that they liked in particular such as graphics or soundtrack.

Because I have lowered the target audience this means that there is a larger audience to view the film meaning that in industry the film would be more likely to reach larger production companies.

The target audience for my film would enjoy my film because it has action, mystery and drama, which are all aspects of film which typically appeal to a younger audience. My film includes a wide range of characters in terms of age, different genders, and different qualities meaning that there is a wide range of characters for the audience to relate to, once again widening the audience for my film.

Because my film is a pastiche of a classic 1940s film noir, it will also attract a niche audience of fans of these classic thrillers.

Overall I feel that my film is successful in attracting a large audience because of its range of characters and appeal in the storyline and style of film.