A comparison of Little White Lies, Sight & Sound and Empire review pages of different films. To compare how the style varies when the magazine has a different target audience.
Empire has a 76% male ABC1 audience, typically appealing to the masses.
Little White Lies tends to appeal to a more "arty" audience, people who like the magazine to be more quirky and interesting to read. They also are happy to put more time and effort into reading the magazine.
Sight & Sound appeals to a more niche audience that Empire, however is less artful and more focused on content. It is far more wordy than the other two magazines.
Empire has a 76% male ABC1 audience, typically appealing to the masses.
Little White Lies tends to appeal to a more "arty" audience, people who like the magazine to be more quirky and interesting to read. They also are happy to put more time and effort into reading the magazine.
Sight & Sound appeals to a more niche audience that Empire, however is less artful and more focused on content. It is far more wordy than the other two magazines.
TB
